Dr. David Lewis received his doctorate in psychology from the Department of Experimental Psychology at the University of Sussex. He is the founder and director of research at Mindlab International, which specializes in brain research and neuroscience as applied to consumer behaviour and decision-making. Dr. Lewis has spoken at conferences, workshops and seminars around the world on topics including stress, memory and mind enhancement, decision making, neuromarketing, and techniques of mind control. He is also the author of several books, including “Impulse: Why We Do What We Do Without Knowing Why We Do It.”
In this interview, David begins by talking about his background and how he got interested in psychology. He then delves into the topic of impulse, and contrasts the two extremes of a very logical mind and a very impulsive mind. We ask David to explain the science of what’s happening when someone feels an impulse. He describes different parts of the brain and how they function. He also discusses where intuition comes from, and the pluses and minuses of acting on impulse.
David goes on to talk about the fight or flight response, where fear comes from, and how fear can actually be conditioned into people. He then returns to the topic of impulse, specifically how it works in regards to attraction and love. David talks about charisma, and what qualities people tend to find attractive in one another. He also explains how scents and aromas influence us, and how they can subconsciously trigger emotional responses.
Next, David discusses how temperature influences attraction, and why warmth is important in establishing friendly relationships. He talks about the relationship between adrenaline and attraction, and why attraction is more likely to occur in a fearful situation. David then goes into some of the connections between emotions and memory. He explains how the way we feel affects the emotions of people around us. He also provides a number of strategies for increasing our charisma.
In the last segment of this interview, David offers some insights on why men get nervous around women they’re attracted to. He talks about how this anxiety hinders our thinking abilities, and gives some tips for managing it. David then explains how nurture and early childhood experiences affect us. More specifically, he discusses how the amount of interaction with the opposite sex during childhood impacts our ability to connect with women as adults. Finally, we ask David about the qualities that women find most and least attractive in men.